How to obtain Lao Gan Ma overseas agency authorization?

To become an officially authorized Lao Gan MaExport RepresentationMust comply withThree-level approval process:

• Step 1: Contact the International Trade Department of Guiyang Nanming Lao Gan Ma Flavor Food, submit corporate qualification documents (includingimport and exportBusiness license, food distribution license)
• Step 2: Provide a 3-year sales plan for the target market, including channel layout and inventory management solutions
• Step 3: Pass the product knowledge test (focusing on key indicators such as spiciness classification and preservative content)

In 2023, Lao Gan Mas export value reached $620 million, but the company controls the number of agents to1-2 in each of the 42 major countries worldwide, it is recommended to prioritize applying for blank markets.

What special certifications are required for export?

According to the latest international trade regulations for 2025, special attention should be paid to the export of Lao Gan Ma:

• Basic certifications:
  • ISO 22000 Food Safety Management System
  • HACCP certification (focusing on chili oil products)
• Regional special requirements:
  • EU: BRCGS Grade A certification (heavy metal testing items added since 2024)
  • Middle East: HALAL certification (pay attention to Arabic label specifications on bottles)

What are the precautions for logistics transportation?

Based on 20 years of practical experience, it is recommended to adoptMixed transportation solution:

• Maritime Transportation: Control the loading quantity of 40HQ containers below 18,000 bottles (to prevent glass bottle breakage)
• Air TransportationRecommended for sample shipments only (shipping costs account for approximately 70% of the product value)

Special attentionTemperature controlMaintain temperature between 10-25°C throughout transportation. For Southeast Asia routes, it is recommended to add container insulation layers.

How to develop a compliant customs declaration plan?

Special attention required for 2025 customs declarations:

• Product classification: HS Code 2103.9090 (seasoning sauce products)
• Ingredient declaration: Must be listed separatelySodium glutamate content(Many countries have implemented a 0.5% content limit)
• It is recommended to verify through the following methods:Note: Recommended to obtain FORM E certificate (eligible for tariff preferences in ASEAN countries)

US market requires advance certificationFDA food facility registration, starting from 2024, new allergen declaration requirements will be added.

What are the successful experiences in international market promotion?

the evidence chain preservation strategyScenario-based marketing strategy:

• North American market: Bundled with fast-food scenarios like fries and burgers
• European market: Promoting the concept of vegetarian seasoning
• Southeast Asian market: Highlight the selling point of richer flavor than local chili sauces.

Success case: In 2023, a Canadian agent achieved200,000 bottles in a single monthin sales through Costco channels, with the key being the adoption of 375g small packaging specifications.

How to avoid common risks?

Based on risk control experience from Fortune 500 companies, focus on:

• Quality disputes: Must retain SGS test reports for each batchSGS test report
• Intellectual property: Bottle design requires official authorization documents from Lao Gan Ma
• Payment security: Recommended payment method: 30% deposit + 70% payment against copy of bill of lading